New York, London, Tokyo… Sydney. Meet our homegrown Rokt'stars

Rokt case study

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The future begins where it all collides

New York, London, Tokyo… Sydney. Meet our home grown Rokt'stars

Recently billed as Australia’s newest unicorn, global startup Rokt, founded in Sydney, now operates in 16 locations around the world, including New York, London, Tokyo and Singapore.

With clients like Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint, and HelloFresh, Rokt is a global leader in the field of personalised ecommerce marketing technology.

Consumers online expect a highly individualised and relevant experience. Through its proprietary technology, which uses machine learning, Rokt gives their clients the ability to serve their customers the right message at the right time. Each customer is treated as an individual and each transaction is a unique opportunity.

“We see a world where global ecommerce is connected and relevant for every customer - doubling engagement and profitability."
Bruce Buchanan, CEO

Rokt has helped hundreds of e-commerce companies’ stay ahead of the competition by unlocking the hidden potential of the Transaction Moment™ which increases their revenue and customer acquisition rates.

Put simply Rokt’s mission is to make ecommerce smarter, faster and better.

Since its foundation in 2012, Rokt has raised $162M in Series A through D rounds to grow the startup and now have over 300 staff (or Rokt’stars).

Rokt credits its success to their team of Rokt’stars who are smart and passionate advocates for their product. Deeply curious and obsessive about finding new and better ways to do things, Rokt’s results speak for themselves. 2020 saw a 42% increase in their valuation (of more than US$450M) and revenue for 2021 is expected to come in at over USD$170M. In 2020 Rokt won the prestigious MarTech Breakthrough Award for Best use of AI in MarTech.

Listed in the US annual Inc.5000 for 2021, which ranks America’s fastest-growing private companies, where well-known names like Zappos, Microsoft and Patagonia first gained exposure, Rokt is a startup to watch.

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